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interact – motivate – ACTIVATE

Bold ways to interact with the urban scene within city campaigns, urban parks, CityLegends, and any other social media. We create, design, and execute strategies in an interactive way. Simultaneously you support the community.
If you are ready, so are we.

Be an inspiration for the urban scene


Want to be more than an annoying ad?

Interactive campaigns 

City campaings and events

Brands on CityLegends connect with urban athletes like nowhere else. You’ll be an authentic part of the experience, interacting with the most engaged community of athletes in the world. Behind every one of our partner’s challenges, competitions and integrations is an athlete with a goal. You can be an interruptive ad for them on another platform, or their source of motivation on CityLegends.

Turn your brand into
athlete inspiration

How it works

  1. Design you own challenge, competition, or battle

  2. Athletes are always searching for a new goal. Why not motivate them?!

  3. Spread the word. Athletes see new challenges, challenge others within CityLegends and through other social media.

challenge others within CityLegends and through other social media.


Challenges take place over a couple of days, a week, or a month, and will engage your existing customers while growing a new audience. Like traditional marketing, they build awareness and loyalty for your brand that ultimately drive purchases. But challenges are unique in that they motivate your customers in an authentic way by inspiring them to do what they already love – uploading a dope (trick)video and smashing it – with your brand at the center

sponsored challenges

We worked together to reach new customers and motivate athletes through online battles. At the same time, the community could interact with the battles in different ways. As participants, as judges and as fans. 

Case - BLue TOmato

We have the opportunity with our developers to create new features with our partners. Ever wanted to create a Game of Skate or some other insane competition? Then we’re open to creating a unique experience for your target audience.

Unique features for your audience

Our promise

Brand building

Gain exposure to new customers and build loyalty among fans

Meaningful customer interactions

Get athletes moving and reward them with your products


Win new fans, contacts and customers

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Talk about urban with jimmy

What can urban sports & culture do for your brand? Feel free to pass on a question, we are looking forward to thinking along with you.

Gamify parks

Gamify parks 

Today's young people are fully connected to their mobile. They can no longer live without it. Some see it as a problem, we see it as an opportunity. Why not use it as a tool? We gamify with no hassle urban parks (e.g. skate parks, parkour parks). With artistic QR-codes you get in no time in a game environment that challenges you to use the park even more. All kinds of competitions can be set up on the spot or against other spots.

Give an extra dimension to a campaign? That is what JumpXL and Jumpsquare wanted. Together with other social media, influencers, and CItyLegends, each park was made interactive and trampoline-freerunners could battle on the spot and win various prizes! 

Case - Jumpsquare & JumpXL

Gamify your park with no hassle 


Our promise

  1. Users will promote your park

  2. More people will come back to the park  

  3. You have a gamified park 

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