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About us

We are an urban sports & culture institute that supports organisations on both policy and operational levels. We provide insight into urban, connect and activate urban youth and pioneers. With methods that connect to the digital world of today with the aim to recreate  lively environments with urban.

Urban venue

Our mission

LINES is the link between youth culture and government, specializing in urban sports & culture. We create vibrant cities for, by & with youth culture through research, concepting and policy support. In doing so, we build the sustainable city of tomorrow with every type of stakeholder. The place where people like to live, move, recreate, meet, and evolve.

Our vision

A world that invites youth to play, create and engage in urban sports & culture where, when and with whom. With sustainable cities, ethical brands, and inclusive vibrant communities, designed to stimulate the health and wellbeing of its youngsters.

Mission & Vision

Core values

Core values
Sustainability
Sustainability

Future sustainability with society-wide impact. Young people are the future. We involve them in participation processes, take their input seriously and align with trends and developments.

Connection (Co-creation)

Good connections provide new insights, more expertise and long-term quality maintenance. Not losing sight of each other and involving each other in processes is important. Bottom-up influences ensure the most sustainable high-quality outcomes.

Connection (Co-creation)
Diversity
Diversity

A residential environment for everyone. A public space that is freely accessible to every type of person. Whether they recreate, play sports, or move around in it. In short, diversity in both space and people.

Health

Health goes beyond good nutrition and adequate exercise. It also includes mental health. The environment outdoors contributes greatly to health and should be stimulating and safe at all times. Where you can be seen and heard.

Health
Team

Team - Our legends

Meet our diverse team of public domain experts, researchers, activators, software- and data fanatics.

Jimmy Hermans
Jimmy Hermans

CEO

Yorick Knijff
Sander Baartmans
Maud Buskens
Maud Buskens
Yorick Knijff
Sander Baartmans

Lead Urban Maker

Urban Maker

Content Marketeer

Niek Cloin
Junior Sanders
Thijmen Verkerk
Sander Ubachs
Emmy Schouten
Niek Cloin
Junior Sanders
Sander Ubachs
Thijmen Verkerk
Emmy Schouten
Creative Director

Community Manager &

Marketeer

Lead Design

Chief Technology Officer

Copywriter

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